Brand Week 3: Finding My Way Through This Brand Look & Feel

Amy J. Wilson
8 min readSep 22

In the past six months I’ve had an uptick of people curious about how I’ve been able to go out on my own and brand myself. For the month of September, I’ll be launching weekly newsletters all about my brand process and story.

Here’s a sneak peek at the posts to see week after week:

I hope you’re able to keep coming back here. Also, if you’d like to get updates on all my insights and stories, please follow me on Substack or on Medium.


Y’all: a building was my inspiration for my brand. Hear me out.

I’ve always appreciated seeing and having co-working spaces. For the past 15 years, I’ve seen the rise and the downfall of co-working spaces like WeWork, Industrious, and 1776 in Washington, DC (may they rest in peace) as I went deeper into my journey around startups and innovation.

When I enter a coworking space it feels like I am in another world that I was invited to join for a short time, a world where ideas and collaboration flow freely, and I am the queen of my domain. There were other people surrounding me who were solving problems and embracing the hustle of building something new. I felt fancy and subversive all at the same time. There was kinetic energy there that I could tap into.

I am drawn to the way a well designed space makes us feel and act. A well designed space or experience just makes things flow well. As I was thinking about the feeling I want to create, I want our workplaces to be a place where we don’t just go to — that we feel good going there, excited about our mission, and belong — no matter where we are. A place where you can find your flow no matter if you’re working alone or with others.

Two spaces in particular informed my design inspiration: The Wing DC in Georgetown

Amy J. Wilson

Author, Founder, and CEO. Empathy for Change. Movement maker, storyteller, empathy advocate.